Our Journey

In the fertile fields of the Netherlands, our family began cultivating blueberries with a vision: to grow fruit that tastes as pure as the land it comes from.

Early Beginnings

Growth & Expansion

Today

With dedication and sustainable farming, we expanded our orchards, ensuring each blueberry is nurtured with care and harvested at peak ripeness.

Velden en Vruchten is proud to be a leading supplier of premium Dutch blueberries, enjoyed in homes across the Netherlands and Europe.

Our Certifications

At Velden en Vruchten, we take pride in not just growing the finest blueberries, but also in doing so responsibly and sustainably.

GlobalG.A.P. Certified

Ensuring safe, sustainable, and traceable farming practices.

BRCGS / IFS Food Safety Standards

our processing facility meets the highest international standards for hygiene and quality.

SKAL Certified (Organic)

Available for our organic product lines.

Our History

Our story began in 1991, when Velden en Vruchten was founded with a simple dream – to grow the finest blueberries in the fertile Dutch soil. Starting with just a few acres, the farm focused on cultivating healthy, naturally sweet berries with care and respect for the land.

As the years passed, our dedication bore fruit. By the early 2000s, Velden en Vruchten had expanded steadily, introducing new varieties and modern farming techniques while still honoring traditional values.

Today, we proudly own and manage over 200 acres of thriving blueberry fields in the Netherlands. Alongside our farms, we have established a state-of-the-art production facility where we craft a wide range of blueberry products – from fresh berries to jams, syrups, sauces, and more.

For more than three decades, Velden en Vruchten has remained family-driven and committed to sustainability. Every berry we grow and every product we create carries our promise of freshness, quality, and authentic Dutch taste.

Velden en Vruchten . ESTD. 1991 by Hendrik Janssen & Family

Then and Now (The legacy continues)

Our Values

• Sustainability – Farming with respect for nature and future generations.

• Quality First – Every berry is carefully picked and packed to preserve freshness.

• Community Roots – Supporting local farmers and workers, growing together.

• Innovation with Tradition – Combining modern techniques with age-old respect for the soil.

Why Our Blueberries Are Special

• Perfect Dutch Growing Conditions
  Grown in the fertile soil and mild climate of the Netherlands, our blueberries develop a unique balance of sweetness and freshness.

• Hand-Picked with Care
  Every berry is carefully hand-harvested at peak ripeness, ensuring maximum flavor and quality.

• Naturally Nutritious
  Packed with antioxidants, vitamins, and minerals, our blueberries are as healthy as they are delicious.

• From Farm to Product
  Beyond fresh berries, we craft a variety of blueberry products — jams, syrups, sauces, and more — all made in our own production facility.

• Sustainably Grown
  Our farming practices respect the land and the future, ensuring that every harvest is as pure as nature intended.